Formatting your blog properly is almost as important as the quality of your content. Not only does it make it easier for your readers to digest the information that you're presenting - it also makes it easier for search engines to understand and showcase your blog in search results.

While the quality of your content should really speak for itself, a majority of us are visual learners and our eyes are immediately drawn to things that offer ease and appeal when it comes to processing written information on the internet.

The formatting of your content as a whole should represent your brand's message in an appealing manner across all content types (including your website, social media, and printed materials) however, there's one place in particular that you'll want to give some extra love to on a regular basis: your BLOG!

• The Use and Formatting of Heading Tags

One of the number one things to remember with heading tags is that regardless of the size you choose, these lines of text should always reside on their OWN line in the body of your blog with a "hard return" space before and after. There are several reasons for this:

1. Optimizing For SEO

From an SEO perspective, header tags give search engines context as to what your blog is about. With clear and concise headers, a search engine is able to crawl your page and pick out relevant highlights within your blog. Search engines recognize heading tags so make sure the sentence or phrase contains the appropriate long or short tail keywords to strengthen the presence of your blog on the internet.

2. Formatting Your Headers For Readability

When working in a content editor, make sure you "hard return" after a header tag. This not only offers a nice pad of spacing between paragraph content, but it also ensures that your content will switch from header text to normal "paragraph" text.